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1913

도빌

프랑스 도빌(Deauville)에 첫 번째 부티크를 오픈한 후 스포츠웨어 컬렉션을 런칭함. 혁신적인 샤넬의 저지 소재 의상은 여성들이 스스로의 신체와 삶에 대해 가지고 있던 시각을 완전히 변화시켰음. 샤넬의 스포츠웨어는 런칭과 동시에 큰 성공을 거두었음.

도빌에 있는 자신의 부티크 앞에 서 있는 샤넬

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