1945

G.I.'S LOVE CHANEL

World War II breaks out, compelling closures at the House of CHANEL. Among the five boutiques on rue Cambon, only one remains open: the store at number 31, where perfumes and accessories continue to be in high demand among Parisians and American soldiers alike.

American soldiers in front of 31 rue Cambon to buy the perfume CHANEL N° 5 in 1945

© Serge Lido